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How the outrage industrial complex profits from stoking Americans’ anger at each other

By June 14, 2021June 15th, 2021No Comments

Polarization starts within the media we consume, stoking outrage, and being funded by people like me — marketers.

By Dan Granger, Opinion Contributor // USA Today

This year, four out of five Americans agreed that America is falling apart. Given the polarized state of the nation, it might be the only thing on which 80% of us can agree.

How did we get so polarized? There are tremendous costs to believing that roughly half the country is, as Northwestern University’s Cynthia Wang says, “not just wrong, but also evil.”

Still, polarization exists because, in the short term, dividing us is just too profitable.

We have the power to reject negative polarization and restart the national conversation. It starts when we expose malice and misleading information lurking within the media we consume, stoking outrage, and being funded by people like me — marketers.

Hate and polarization were never the starting place. They are the natural side effects of the outrage industrial complex.